Turn Complex Marketing Ideas
Into Measurable Results.
I'm a marketing executive with 20+ years of experience and a decade as a CMO helping technology and fintech companies grow. I work with founders and leadership teams to diagnose what's holding marketing back and build the strategy and positioning needed to create consistent growth.
How I Can Help.
I'm available now for consulting engagements, fractional CMO roles, and strategic advisory work. Here's how I can help:
Fractional CMO & Marketing Leadership
Part-time executive marketing leadership for companies that need strategic direction without a full-time hire. I build marketing systems, lead cross-functional teams, and drive measurable growth. Typically for Series A-C companies, enterprise technology firms, or organizations undergoing major market transitions. You get decades of CMO experience at a fraction of the cost.
Go-to-Market Strategy
End-to-end product launch planning from positioning and messaging to channel strategy and sales enablement. I've launched 30+ products across SaaS, fintech, and blockchain. From seed-stage MVPs to enterprise platforms generating $15M+ in first-year revenue. Whether you're entering a new market or launching your next product, I help you do it with clarity and momentum.
Brand Strategy & Repositioning
Complete brand development or strategic repositioning for growth. I've led rebrands for blockchain companies, enterprise SaaS platforms, and consumer brands. Always with measurable business outcomes. From brand architecture and messaging frameworks to visual identity and go-to-market rollout, I help companies clarify who they are and how they compete.
AI & Marketing Technology Strategy
Help companies identify, evaluate, and implement AI tools for content creation, analytics, and customer engagement. From ChatGPT workflows and generative AI for campaigns to predictive analytics and marketing automation, I translate AI hype into practical marketing systems that deliver ROI. Perfect for companies looking to leverage AI without the missteps.
Marketing Team Building
Building your first marketing function or scaling an existing team. I hire, structure, and operationalize marketing organizations that deliver consistent results. I've built teams from 0 to 16+ across agencies, startups, and enterprise companies. This includes defining roles, creating processes, onboarding agency partners, and establishing KPIs that matter.
Partnership Strategy & Negotiation
Major partnership identification, negotiation, and activation. From Fortune 500 partnerships to professional sports sponsorships (Patriots, Heat, Croatian National Football Team), I identify opportunities, negotiate terms, and activate partnerships that drive revenue and brand visibility. I've closed deals ranging from six-figure sponsorships to multi-million dollar strategic alliances.
Start With A Free Marketing Audit
Fill out the form below and I'll review your request. If I think I can help, I'll send you a calendar link within 24 hours.
What People Say.
"Mike is second to none as a marketing leader. He keeps teams aligned, stakeholders informed, and stays focused on outcomes that matter. His command of the CMO role is universally impressive, and his honesty, transparency, and execution consistently show in the results."
"Mike completely transformed how we think about our brand and positioning. His work went far beyond a typical rebrand. He defined our ideal customer profile, clarified our messaging, and created a strategic foundation that guided every aspect of our new identity. The result was a successful rebrand that truly reflects who we are and how we serve our clients. I was blown away by the depth and quality of his work."
Worked On.
Here are a few examples of the campaigns, partnerships, launches, and brand moments I helped create.
Tiffany & Co. NFTiff
#NewKadena
Croatian Football
Chainweb EVM
New England Patriots
Chain Wallet App
Miami Heat
Driven by Data
Unicorn Valuation
H&R Block
Distracted Driving PSA
Brand Activations
About Me.
I've built my career by asking, "Why are we doing this" and "What does success look like."
I've spent 25 years helping technology and fintech companies solve their toughest marketing challenges—from launching products that drove $15M+ in revenue to scaling communities by 200%+ to positioning companies for unicorn valuations.
I'm currently available for consulting engagements, fractional CMO work, and strategic advisory projects. I work fast, I focus on results, and I can start immediately.
Worked with.
I have had the privilege of working with some of the biggest and most influential brands in the world. These partnerships brought me into conversations that shaped global sports, luxury, technology, and consumer culture, and gave me the opportunity to help launch products, tell powerful stories, and create marketing that delivers real business results.
Request Your Free Marketing Audit.
Let's make sure we're a good fit. Fill out the form below and I'll review your request. If I think I can help, I'll send you a calendar link within 24 hours.
Questions? Email mike@mherron.com