Turn Complex Marketing Ideas
Into Measurable Results.
Based in Chicago, I'm a marketing executive with 20+ years of experience and a decade as a CMO helping technology and fintech companies grow. I work with founders and leadership teams to diagnose what's holding marketing back and build the strategy and positioning needed to create consistent growth.
How I Can Help.
I'm available now for consulting engagements, fractional CMO roles, and strategic advisory work. Here's how I can help:
Fractional CMO & Marketing Leadership
Part-time executive marketing leadership for companies that need strategic direction without a full-time hire. I build marketing systems, lead cross-functional teams, and drive measurable growth. Typically for Series A-C companies, enterprise technology firms, or organizations undergoing major market transitions. You get decades of CMO experience at a fraction of the cost.
Go-to-Market Strategy
End-to-end product launch planning from positioning and messaging to channel strategy and sales enablement. I've launched 30+ products across SaaS, fintech, and blockchain. From seed-stage MVPs to enterprise platforms generating $15M+ in first-year revenue. Whether you're entering a new market or launching your next product, I help you do it with clarity and momentum.
Brand Strategy & Repositioning
Complete brand development or strategic repositioning for growth. I've led rebrands for blockchain companies, enterprise SaaS platforms, and consumer brands. Always with measurable business outcomes. From brand architecture and messaging frameworks to visual identity and go-to-market rollout, I help companies clarify who they are and how they compete.
AI & Marketing Technology Strategy
Help companies identify, evaluate, and implement AI tools for content creation, analytics, and customer engagement. From ChatGPT workflows and generative AI for campaigns to predictive analytics and marketing automation, I translate AI hype into practical marketing systems that deliver ROI. Perfect for companies looking to leverage AI without the missteps.
Marketing Team Building
Building your first marketing function or scaling an existing team. I hire, structure, and operationalize marketing organizations that deliver consistent results. I've built teams from 0 to 16+ across agencies, startups, and enterprise companies. This includes defining roles, creating processes, onboarding agency partners, and establishing KPIs that matter.
Partnership Strategy & Negotiation
Major partnership identification, negotiation, and activation. From Fortune 500 partnerships to professional sports sponsorships (Patriots, Heat, Croatian National Football Team), I identify opportunities, negotiate terms, and activate partnerships that drive revenue and brand visibility. I've closed deals ranging from six-figure sponsorships to multi-million dollar strategic alliances.
Start With A Free Marketing Audit
Fill out the form below and I'll review your request. If I think I can help, I'll send you a calendar link within 24 hours.
What People Say.
Mike is second to none as a marketing leader. He keeps teams aligned, stakeholders informed, and stays focused on outcomes that matter. His command of the CMO role is universally impressive, and his honesty, transparency, and execution consistently show in the results.
CEO & Co-Founder
Web3 Infrastructure Company
Working with Mike means being part of something that actually feels like a team. More than that, it feels like a movement toward something great. He has a natural ability to bring people together, align them, and push them to become more than what they were when they started. A lot of that comes from how he operates himself. Mike is always pushing to stay ahead, whether that's through learning, experimenting, challenging the status quo, or simply building something on his own time. That mindset carries through to everyone around him. What really stands out is how he connects leadership to results. He is not afraid of a KPI. In fact, he leans into them. And if they are not there, he makes sure they are. That clarity and accountability make every organization he is part of better.
John Geletka
Founder, Geletka+
Mike was great to work with. He always came prepared, understood the bigger picture, and knew how to keep things moving without creating unnecessary noise. A lot of people can bring ideas, but Mike is one of the few who can also execute and keep everyone aligned along the way. He understands partnerships, branding, and how to make programs successful. More importantly, he is someone people trust and enjoy working with.
Brian Oates
Executive Director of Corporate Sales, New England Patriots
I've worked with Mike in different chapters of our careers, and what has always been consistent is the way he shows up. He's smart, direct, dependable, and knows how to get things done. He has a strong marketing mind, but he also understands people, clients, and how to navigate real business challenges. Mike brings energy, ideas, and leadership to the table, and he has a way of making the people around him better. Any company would be better off having him in the room.
Mark Skroch
SVP Client Leadership, RAPP
Mike completely transformed how we think about our brand and positioning. This wasn't just a rebrand, he helped us define our ideal customer, sharpen our messaging, and build a strategic foundation behind everything we do. The end result is a brand that finally feels aligned with who we are, how we serve our clients and has already given stronger inbound interest. I was genuinely blown away by the depth and quality of his work and very grateful for his efforts.
Emily Landon
Founder, The Tech Recruiter
Worked On.
Here are a few examples of the campaigns, partnerships, launches, and brand moments I helped create.
Tiffany & Co. NFTiff
#NewKadena
Croatian Football
Chainweb EVM
New England Patriots
Chain Wallet App
Miami Heat
Driven by Data
Unicorn Valuation
H&R Block
Distracted Driving PSA
Brand Activations
About Me.
I've built my career by asking, "Why are we doing this" and "What does success look like."
I've spent 25 years helping technology and fintech companies solve their toughest marketing challenges—from launching products that drove $15M+ in revenue to scaling communities by 200%+ to positioning companies for unicorn valuations.
I'm currently available for consulting engagements, fractional CMO work, and strategic advisory projects. I work fast, I focus on results, and I can start immediately.
Worked with.
I have had the privilege of working with some of the biggest and most influential brands in the world. These partnerships brought me into conversations that shaped global sports, luxury, technology, and consumer culture, and gave me the opportunity to help launch products, tell powerful stories, and create marketing that delivers real business results.
Start With a Free Audit.
Not ready to commit? No problem. Book a free 45-minute marketing audit and I'll help you identify what's working, what's not, and where the biggest opportunities are.
Strategy Review
Current positioning, messaging, and go-to-market approach
Gap Analysis
What's missing and what's not working
Action Plan
3-5 immediate improvements you can implement
Request Your Free Marketing Audit.
Before we work together, let's diagnose what's holding your marketing back. In your free 45-minute audit, I'll review your current strategy, identify gaps, and provide 3-5 actionable recommendations. No pitch, just honest feedback.
Have questions? Use the form above to get in touch.