Distracted Driving PSA.

An NHTSA statistic showing drivers are seven times more likely to crash while texting than while driving under the influence became the creative spark for this distracted driving PSA. Developed when I was at U.S. Cellular, with our partners at MullenLowe, the campaign sparked national conversation, was shortlisted for a Cannes Lions award, and was ultimately donated to the Roadside Safety Alliance for broader public impact.