Tiffany & Co. NFTiff.

At Chain, I led the launch of NFTiff, Tiffany & Co's first Web3 initiative in collaboration with Yuga Labs and the CryptoPunks community. NFTiff offered 250 limited-edition digital passes that allowed CryptoPunk holders to convert their NFTs into custom luxury pendants, selling out in minutes and generating more than $12.5 million in revenue at launch. The project received extensive global press coverage across luxury, technology, and financial media, including Forbes, Bloomberg, The Wall Street Journal, WWD, Vogue Business, CoinDesk, and The New York Times, and quickly became a reference point for how legacy luxury brands can thoughtfully enter Web3 while preserving craftsmanship and brand equity.