Driven by Data.

At Lukka, I created and launched Driven by Data, a global partnership with Rokit Venturi Racing in Formula E. The campaign used motorsport as a lens to show how teams analyze data, run models, and use simulation to improve vehicle performance, mirroring how institutions rely on complex crypto data feeds. By simplifying a highly technical story, the campaign drove qualified business development leads and generated revenue that exceeded the cost of the partnership, becoming profitable within its first season.